Articles

Articles

GTM from Zero to One: Key Lessons from an AI Startup Operator

Aug 16, 2026

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1 min read

GTM from Zero to One: Key Lessons from an AI Startup Operator

Why fundraising, positioning, and founder-led sales quietly shape your go-to-market before day one

Almaz Edilbaev
Almaz Edilbaev

Articles

Pipeline Generation Telemetry

Aug 11, 2026

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7 min read

Pipeline Generation Telemetry

Four diagnostic filters, one outcome metric — and why BDR managers keep confusing the two

Justo Echazarreta
Justo Echazarreta

Articles

From Noise to Signal: The Telemetry Founder-Led Sales Team's Needs Before Hiring

Jul 28, 2026

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10 min read

From Noise to Signal: The Telemetry Founder-Led Sales Team's Needs Before Hiring

The Foundations Every Founder Needs to See Inside Their GTM Process, Beyond Results

Justo Echazarreta
Justo Echazarreta

Articles

Recap: Chicago Hub Speaker Series with Narek Gevorgyan

Jul 23, 2026

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3 min read

Recap: Chicago Hub Speaker Series with Narek Gevorgyan

What It Actually Takes to Build, Scale, and Exit — Three Times Over

Articles

The Wrong Hire: Ten Mistakes Founders Make Building Their First Sales Team

Jul 13, 2026

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10 min read

The Wrong Hire: Ten Mistakes Founders Make Building Their First Sales Team

What Founders With Technical Backgrounds Get Wrong About Their First Sales Hires and the Year of Burned Runway It Costs Them

Justo Echazarreta
Justo Echazarreta

Articles

Fundraising Reality Check: A Pre-Seed Case Study

Jul 10, 2026

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1 min read

Fundraising Reality Check: A Pre-Seed Case Study

We love pulling back the curtain on what fundraising actually looks like. Here's a real breakdown from a founder in the trenches right now.

Almaz Edilbaev
Almaz Edilbaev

Articles

Ten Companies That Wrote the PLG Playbook

Jun 22, 2026

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14 min read

Ten Companies That Wrote the PLG Playbook

Decoding the First Generation of AI-Native Success: The Real Mechanics, Trade-Offs, and Moats Behind Product-Led Hypergrowth

Justo Echazarreta
Justo Echazarreta

Articles

How to Raise Your First Pre-Seed Round

Jun 20, 2026

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2 min read

How to Raise Your First Pre-Seed Round

Re-Writing the Venture Playbook: Six Critical Imperatives for Securing Your First Institutional Pre-Seed Round

Almaz Edilbaev
Almaz Edilbaev

Articles

From Freemium to Flywheel: How Product-Led Growth Reinvented Itself

Jun 13, 2026

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8 min read

From Freemium to Flywheel: How Product-Led Growth Reinvented Itself

Product-Led Growth did not arrive fully formed. It evolved through three distinct generations.

Justo Echazarreta
Justo Echazarreta

Articles

The Taxonomy of Co-Building

Jun 5, 2026

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3 min read

The Taxonomy of Co-Building

Why Incubators, Accelerators, and Venture Studios Are Not the Same Thing → Choosing the Wrong One Will Cost You

Justo Echazarreta
Justo Echazarreta

Articles

Tracing the Studio Lineage

May 29, 2026

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3 min read

Tracing the Studio Lineage

From Idealab to a $70 Billion IPO: The History Institutional Investors Don't Know

Justo Echazarreta
Justo Echazarreta

Articles

Deconstructing Studio Math

May 22, 2026

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4 min read

Deconstructing Studio Math

Three Misconceptions That Stop Founders From Choosing the Fastest Path to Institutional Investment

Justo Echazarreta
Justo Echazarreta
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