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Oliver Buchannon
Justo Echazarreta

Co-Founder & Partner at Vector 3. Founder & operator with roots in industrial engineering. Founder x2, 30+ startups advised, UT accelerator alumni, and 8+ years at global enterprises.

Pipeline Generation Telemetry

Aug 11, 2026

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7 min read

Pipeline Generation Telemetry

Four diagnostic filters, one outcome metric — and why BDR managers keep confusing the two

Justo Echazarreta
Justo Echazarreta
From Noise to Signal: The Telemetry Founder-Led Sales Team's Needs Before Hiring

Jul 28, 2026

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10 min read

From Noise to Signal: The Telemetry Founder-Led Sales Team's Needs Before Hiring

The Foundations Every Founder Needs to See Inside Their GTM Process, Beyond Results

Justo Echazarreta
Justo Echazarreta

Go-To-Market

The Wrong Hire: Ten Mistakes Founders Make Building Their First Sales Team

Jul 13, 2026

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10 min read

The Wrong Hire: Ten Mistakes Founders Make Building Their First Sales Team

What Founders With Technical Backgrounds Get Wrong About Their First Sales Hires and the Year of Burned Runway It Costs Them

Justo Echazarreta
Justo Echazarreta

Go-To-Market

Ten Companies That Wrote the PLG Playbook

Jun 22, 2026

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14 min read

Ten Companies That Wrote the PLG Playbook

Decoding the First Generation of AI-Native Success: The Real Mechanics, Trade-Offs, and Moats Behind Product-Led Hypergrowth

Justo Echazarreta
Justo Echazarreta

Go-To-Market

From Freemium to Flywheel: How Product-Led Growth Reinvented Itself

Jun 13, 2026

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8 min read

From Freemium to Flywheel: How Product-Led Growth Reinvented Itself

Product-Led Growth did not arrive fully formed. It evolved through three distinct generations.

Justo Echazarreta
Justo Echazarreta

Venture Studio

The Taxonomy of Co-Building

Jun 5, 2026

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3 min read

The Taxonomy of Co-Building

Why Incubators, Accelerators, and Venture Studios Are Not the Same Thing → Choosing the Wrong One Will Cost You

Justo Echazarreta
Justo Echazarreta

Venture Studio

Tracing the Studio Lineage

May 29, 2026

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3 min read

Tracing the Studio Lineage

From Idealab to a $70 Billion IPO: The History Institutional Investors Don't Know

Justo Echazarreta
Justo Echazarreta

Venture Studio

Deconstructing Studio Math

May 22, 2026

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4 min read

Deconstructing Studio Math

Three Misconceptions That Stop Founders From Choosing the Fastest Path to Institutional Investment

Justo Echazarreta
Justo Echazarreta

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